Apps are trending
Apps are trending everywhere, and people are openly resorting to this one-touch-solution-to-many-problem these days. As the trend is consuming, literally, all spheres, keeping away your business from availing the best of these possibilities would be an unwise move.More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.
In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app , implementing it to enhance their marketing and taking their business to a next level.
In case you are still not sure why anyone would want to build their own mobile platform, following are the reasons that highlight such a trend:
Inclusive customer service:
Statistics show that nearly ……… of population have mobile connectivity and majority of them (younger population) spend large chunk of their time swiping and surfing on their mobile devices. While probably only a handful of applications make up the bulk of this total usage, being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.
Direct one-to-one marketing:
Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.
Enhance your app service with incentives to customers like rewards and prizes. And the result of which is –More downloads and more return customer.
Gets you a Brand name and Recognition:
A mobile app for your business can greatly contribute to your brand awareness. A stylish icon of your app along with informative and attractive features will raise your brand to a higher pedestal, making it more famous among customers and granting you a warm recognition that you would have least enjoyed.
Improve Customer Engagement
No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers.
Stand Out From the Competition
These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. Surprise your fellow competitors with your forward thinking approach.
All these efforts would help you in building a trustworthy image among the customers, lending you their loyalty. It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. We are not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.